The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries.

By: Contributor(s): Material type: TextPublication details: New York : HarperCollins, 2004.Edition: 1st edDescription: x, 308 p. : ill. ; 22 cmISBN:
  • 0060570148
Subject(s): LOC classification:
  • HD 69.B7 R538 2004
Contents:
The great tree of life -- Predicting the future -- Divide and conquer -- Gradual change vs. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great tree of high-tech brands -- The great tree of low-tech brands -- The mystery of the missing links -- Survival of the firstest -- Survival of the secondest -- The power of pruning -- Creating a category -- Establishing an enemy -- Launching the brand -- Wrapping things up.
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Includes index.

The great tree of life -- Predicting the future -- Divide and conquer -- Gradual change vs. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great tree of high-tech brands -- The great tree of low-tech brands -- The mystery of the missing links -- Survival of the firstest -- Survival of the secondest -- The power of pruning -- Creating a category -- Establishing an enemy -- Launching the brand -- Wrapping things up.

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