The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries.

By: Contributor(s): Material type: TextPublication details: New York : HarperBusiness, c2002.Edition: 1st ed. [expanded]Description: xvi, 255 p. : ill. ; 24 cmISBN:
  • 0060007737
Other title:
  • Twenty-two immutable laws of branding
  • How to build a product or service into a world-class brand
Subject(s): LOC classification:
  • HD 69.B7 R537 2002
Online resources:
Contents:
The 22 immutable laws of branding -- The 11 immutable laws of internet branding.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HD 69 .B7 R537 2002 (Browse shelf(Opens below)) Available 98629691

"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."

Includes index.

The 22 immutable laws of branding -- The 11 immutable laws of internet branding.

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