The 22 immutable laws of branding : (Record no. 101167)

MARC details
000 -LEADER
fixed length control field 01515cam a2200397 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028092321.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060313s2002 nyua 001 0 eng d
001 - CONTROL NUMBER
control field ocm50640221
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003267314
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0060007737
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780060007737
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780060007737
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780060007737
035 ## - SYSTEM CONTROL NUMBER
Canceled/invalid control number (Sirsi) 166955
040 ## - CATALOGING SOURCE
Original cataloging agency OCJ
Transcribing agency OCJ
Modifying agency DLC
-- BAKER
-- VF$
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 69.B7
Item number R537 2002
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HD 69 .B7 R537 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al.
245 14 - TITLE STATEMENT
Title The 22 immutable laws of branding :
Remainder of title how to build a product or service into a world-class brand /
Statement of responsibility, etc. Al Ries and Laura Ries.
246 3# - VARYING FORM OF TITLE
Title proper/short title Twenty-two immutable laws of branding
246 30 - VARYING FORM OF TITLE
Title proper/short title How to build a product or service into a world-class brand
250 ## - EDITION STATEMENT
Edition statement 1st ed. [expanded].
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. HarperBusiness,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 255 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note "This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The 22 immutable laws of branding -- The 11 immutable laws of internet branding.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ries, Laura.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/hc042/2003 267314.html">http://www.loc.gov/catdir/description/hc042/2003 267314.html</a>
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HD 69 .B7 R537 2002 98629691 10/28/2025 14.79 10/28/2025 Book