Essentials of marketing research / William G. Zikmund.
Material type:
TextPublication details: Fort Worth, TX : Dryden Press, c1952.Description: xxii, 422 p. : col. ill. ; 26 cmISBN: - 0030243564
- HF 5415.2 .Z537 1952
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Storms Research Center Main Collection | HF 5415.2 .Z537 1952 (Browse shelf(Opens below)) | Available | 98629186 |
Browsing Storms Research Center shelves,Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.2 .N454 2002 Research to riche$: the secret rules of successful marketing : welcome to the secret world of marketing research / | HF 5415.2 .U53 1952 Why we buy : the science of shopping / | HF 5415.2 .U53 1952 C.2 Why we buy : the science of shopping / | HF 5415.2 .Z537 1952 Essentials of marketing research / | HF 5415.32 .B46 2015 The smarter screen : surprising ways to influence and improve online behavior / | HF 5415.32 .C47 2002 Children : consumption, advertising and media / | HF 5415.32 .L56 2004 Consuming kids : the hostile takeover of childhood / |
Includes bibliographical references and index.
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