Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
Material type:
TextSeries: Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000.Edition: 5th edDescription: xxix, 674 p. : ill. (some col.) ; 29 cmISBN: - 0030211131
- Advertising, promotion, and supplemental aspects of integrated marketing communications
- Advertising promotion
- HF5415.123 .S54 2000
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Storms Research Center Main Collection | HF 5415.123 .S54 2000 (Browse shelf(Opens below)) | Available | 98628346 |
Browsing Storms Research Center shelves,Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.12 .W47 2008 DigiMarketing : the essential guide to new media & digital marketing / | HF 5415.122 .L68 1991 Services marketing / | HF 5415.123 .C58 2012 Integrated advertising, promotion, and marketing communications / | HF 5415.123 .S54 2000 Advertising, promotion & supplemental aspects of integrated marketing communications / | HF 5415.1255 .D44 2014 The definitive book of branding / | HF 5415.1255 .R363 2014 Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business / | HF 5415.1255 .T87 2016 All about them : grow your business by focusing on others / |
Includes bibliographical references and indexes.
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