Advertising, promotion & supplemental aspects of integrated marketing communications / (Record no. 100291)

MARC details
000 -LEADER
fixed length control field 01209cam a2200361 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028092304.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 991208s2000 txua b 001 0 eng
001 - CONTROL NUMBER
control field ocm43286630
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 99074297
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030211131
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780030211133
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780030211133
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780030211133
035 ## - SYSTEM CONTROL NUMBER
Canceled/invalid control number (Sirsi) 163370
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .S54 2000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 10 - TITLE STATEMENT
Title Advertising, promotion & supplemental aspects of integrated marketing communications /
Statement of responsibility, etc. Terence A. Shimp.
246 3# - VARYING FORM OF TITLE
Title proper/short title Advertising, promotion, and supplemental aspects of integrated marketing communications
246 30 - VARYING FORM OF TITLE
Title proper/short title Advertising promotion
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Fort Worth :
Name of publisher, distributor, etc. Dryden Press,
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 674 p. :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
490 1# - SERIES STATEMENT
Series statement The Dryden Press series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Dryden Press series in marketing.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415.123 .S54 2000 98628346 10/28/2025 60.51 10/28/2025 Book