Marketing warfare / (Record no. 94747)

MARC details
000 -LEADER
fixed length control field 00743cam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028092126.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 850614s1986 nyuaf 00110 eng
001 - CONTROL NUMBER
control field ocm12214415
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 85014957
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007052730X
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780070527300
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780070527300
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780070527300
035 ## - SYSTEM CONTROL NUMBER
Canceled/invalid control number (Sirsi) 141124
050 0# - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .R544 1986
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al.
245 10 - TITLE STATEMENT
Title Marketing warfare /
Statement of responsibility, etc. by Al Ries and Jack Trout.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1986.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 216 p., [2] leaves of plates :
Other physical details ill. ;
Dimensions 21 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Competition.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Trout, Jack.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415 .R544 1986 98621799 10/28/2025 17.66 10/28/2025 Book