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Selling the invisible : a field guide to modern marketing /

Beckwith, Harry, 1949-

Selling the invisible : a field guide to modern marketing / Harry Beckwith. - New York : Warner Books, c1997. - xx, 252 p. ; 20 cm.

Includes bibliographical references (p. 246-250).

ISBN: 0446520942

LCCN: 96016774

Subjects--Topical Terms:
Service industries--Marketing.

LC Class. No.: HD 9980.5 / .B425 1997

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