| 000 | 01155cam a22003134a 4500 | ||
|---|---|---|---|
| 005 | 20251028092219.0 | ||
| 008 | 030108s2003 ilu b 001 0 eng | ||
| 010 | _a 2003041335 | ||
| 020 | _a0071403159 | ||
| 035 | _a(Sirsi) i9780071403153 | ||
| 035 | _a(Sirsi) i9780071403153 | ||
| 035 | _a(Sirsi) i9780071403153 | ||
| 035 | _z(Sirsi) 153296 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF 5821 _b.C32 2003 |
| 100 | 1 | _aCappo, Joe. | |
| 245 | 1 | 4 |
_aThe future of advertising : _bnew media, new clients, new consumers in the post-television age / _cJoe Cappo. |
| 260 |
_aChicago, Ill. : _bMcGraw-Hill, _c2003. |
||
| 300 |
_axi, 260 p. ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references (p. 251-253) and Index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aAdvertising _zUnited States. |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/mh041/2003041335. html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy038/2003041335.h tml |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh031/2003 041335.html |
| 999 |
_c97806 _d97806 |
||