000 00976cam a22003254a 4500
003 OCoLC
005 20251028092155.0
008 050405s2004 nyua 001 0 eng
001 ocm55518400
010 _a 2004048540
020 _a1591840384 (acid-free paper)
035 _a(Sirsi) i9781591840381
035 _a(Sirsi) i9781591840381
035 _a(Sirsi) i9781591840381
035 _z(Sirsi) 148056
040 _aDLC
_cDLC
_dVF$
042 _apcc
050 0 0 _aHF 5415
_b.Z24 2004
090 _aHF 5415 .Z24 2004
100 1 _aZagula, John.
245 1 4 _aThe marketing playbook :
_bfive battle-tested plays for capturing and keeping the lead in any market /
_cJohn Zagula and Rich Tong.
260 _aNew York :
_bPortfolio,
_c2004.
300 _axxii, 313 p. :
_bill. ;
_c22 cm.
500 _aIncludes index.
650 0 _aMarketing.
650 0 _aMarketing research.
650 0 _aStrategic planning.
700 1 _aTong, Richard,
_d1961-
999 _c96437
_d96437