000			02276cam a2200373 a 4500
003			OCoLC
005			20251028092151.0
008			050317s2002 nyua b 001 0 eng
001			ocm51838344
010			_a 2003005362
020			_a0789021420 (hbk.)
020			_a0789021439 (pbk.)
035			_a(Sirsi) i9780789021427
035			_a(Sirsi) i9780789021427
035			_a(Sirsi) i9780789021427
035			_z(Sirsi) 146757
040			_aDLC _cDLC _dVF$
050	0	0	_aZ678 _b.S765 2002
090			_aZ 678 .S765 2002
245	0	0	_aStrategic marketing in library and information science / _cIrene Owens, editor.
260			_aBinghamton, NY : _bHaworth Information Press, _cc2002.
300			_a254 p. : _bill. ; _c23 cm.
500			_a"Co-published simultaneously as The acquisitions librarian, volume 14, number 28, 2002."
504			_aIncludes bibliographical references and index.
505	0		_aMarketing in library and information science : a selected review of related literature / Irene Owens -- Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero -- The importance of marketing in the library and information science curriculum / Glynn Harmon -- Using branding to make your mark(et) : what lessons leaders can learn for library and information science / Roberta I. Shaffer -- A marketing approach to recruiting librarians / Ronald D. Pollock -- Strategic marketing of electronic resources / Dennis Dillon -- Strategic marketing to theological library constituents : rationale and potential applications / Timothy D. Lincoln -- Social marketing for archives : the Austin History Center experience / W. Bernard Lukenbill -- Marketing the archivist : the history of the Society of American Archivist's Task Force on Archives and Society / Mimi Dionne -- Marketing gone with the wind in an age of social conflict / W. Bernard Lukenbill -- Marketing in public libraries / Loriene Roy.
650		0	_aLibrary planning.
650		0	_aLibraries _xMarketing.
650		0	_aInformation services _xPlanning.
650		0	_aInformation services _xMarketing.
700	1		_aOwens, Irene.
730	0		_aAcquisitions librarian.
999			_c96173 _d96173