000			02381nam a2200481 a 4500
001			ocm51607268
003			OCoLC
005			20251028092150.0
008			050316s2003 ilu b 001 0 eng
010			_a 2003001922
020			_a0838908489 (alk. paper)
035			_a(Sirsi) i9780838908488
035			_a(Sirsi) i9780838908488
035			_a(Sirsi) i9780838908488
035			_a(Sirsi) i9780838908488
035			_z(Sirsi) 146659
040			_aDLC _cDLC _dMUQ _dCOU _dXY4 _dVF$
050	0	0	_aZ716.3 _b.S54 2003
090			_aZ 716.3 .S54 2003
100	1		_aSiess, Judith A.
245	1	4	_aThe visible librarian : _basserting your value with marketing and advocacy / _cJudith A. Siess.
260			_aChicago : _bAmerican Library Association, _c2003.
300			_axvi, 154 p. ; _c23 cm.
504			_aIncludes bibliographical references (p. 123-146) and index.
505	0		_aThe primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.
520			_aHere are all the tools you need to make your community aware of just how indispensable your services are. Expert librarian Judith Siess offers practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Packed with all the best practices in marketing library services, this hands-on guide provides inspiring stories and case studies of library colleagues around the nation who are successfully advocating and marketing themselves and their services.
650		0	_aLibraries _xPublic relations.
650		0	_aLibraries _xMarketing.
650		0	_aAdvertising _xLibraries.
650		0	_aPublic services (Libraries)
650		0	_aLibraries.
650		0	_aLibrarians.
650		0	_aLibrary Services.
650		0	_aPublic relations.
650		0	_aMarketing.
650		0	_aConsumer satisfaction.
650		0	_aBibliothq��?�ues _xRelations publiques.
650		0	_aBibliothq��?�ues _xMarketing.
650		0	_aBibliothq��?�ues _xPublicit.� ? .
650		0	_aBibliothq��?�ues et utilisateurs.
999			_c96142 _d96142