000 01052cam a2200313 a 4500
005 20251028092126.0
008 851016s1986 nyu 00110 eng
001 ocm12804852
010 _a 85045223
020 _a0060155221 :
_c$17.95
035 _a(Sirsi) i9780060155223
035 _a(Sirsi) i9780060155223
035 _a(Sirsi) i9780060155223
035 _z(Sirsi) 141144
043 _an-us---
050 0 _aHD 9696 .C64
_bI4875 1986
100 1 _aRodgers, F. G.
_q(Francis G.)
245 1 4 _aThe IBM way :
_binsights into the world's most successful marketing organization /
_cF.G. "Buck" Rodgers, with Robert L. Shook.
250 _a1st ed.
260 _aNew York :
_bHarper & Row,
_cc1986.
300 _axiv, 235 p. ;
_c25 cm.
500 _aIncludes index.
610 2 0 _aInternational Business Machines Corporation.
650 0 _aComputers
_xMarketing
_vCase studies.
650 0 _aElectronic office machines
_xMarketing
_vCase studies.
650 0 _aMarketing
_vCase studies.
700 1 _aShook, Robert L.,
_d1938-
999 _c94752
_d94752