| 000 | 01194nam a22003374a 4500 | ||
|---|---|---|---|
| 001 | ocm41404332 | ||
| 005 | 20251028092108.0 | ||
| 008 | 990518s2000 caua b 001 0 eng | ||
| 010 | _a 99006528 | ||
| 020 | _a0761912444 (acid-free paper) | ||
| 020 | _a0761912452 (pbk. : acid-free paper) | ||
| 035 | _a(Sirsi) i9780761912446 | ||
| 035 | _a(Sirsi) i9780761912446 | ||
| 035 | _a(Sirsi) i9780761912446 | ||
| 035 | _a(Sirsi) i9780761912446 | ||
| 035 | _z(Sirsi) 136981 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5823 _b.I59 2000 |
| 245 | 0 | 0 |
_aInternational advertising : _brealities and myths / _cedited by John Philip Jones. |
| 260 |
_aThousand Oaks, Calif. : _bSage Publications, _cc2000. |
||
| 300 |
_a412 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aAdvertising media planning. | |
| 650 | 0 | _aComparison advertising. | |
| 700 | 1 | _aJones, John Philip. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0656/99 006528-d.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/enhancements/fy0656/99 006528-t.html |
| 999 |
_c93739 _d93739 |
||