| 000 | 01102cam a22003374a 4500 | ||
|---|---|---|---|
| 003 | OCoLC | ||
| 005 | 20251028092108.0 | ||
| 008 | 040928s2004 njua b 000 0 eng | ||
| 001 | ocm53013488 | ||
| 010 | _a 2003065003 | ||
| 015 | _aGBA3-83647 | ||
| 020 | _a0471446386 (pbk.: alk. paper) | ||
| 035 | _a(Sirsi) i9780471446385 | ||
| 035 | _a(Sirsi) i9780471446385 | ||
| 035 | _a(Sirsi) i9780471446385 | ||
| 035 | _z(Sirsi) 136969 | ||
| 040 |
_aDLC _cDLC _dIG# _dUKM _dVF$ |
||
| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF 5415.1 _b.H37 2004 |
| 100 | 1 |
_aHartley, Robert F., _d1927- |
|
| 245 | 1 | 0 |
_aMarketing mistakes and successes / _cRobert F. Hartley. |
| 250 | _a9th ed. | ||
| 260 |
_aHoboken, NJ : _bWiley, _cc2004. |
||
| 300 |
_aviii, 360 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _zUnited States _vCase studies. |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley041/2 003065003.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley041/200306500 3.html |
| 999 |
_c93736 _d93736 |
||