000			02010cam a22003374a 4500
003			OCoLC
005			20251028092108.0
008			040928s2003 mau b 001 0 eng
001			ocm52121484
010			_a 2003049914
015			_aGBA3-U4522
020			_a0674011465 (alk. paper)
035			_a(Sirsi) i9780674011465
035			_a(Sirsi) i9780674011465
035			_a(Sirsi) i9780674011465
035			_z(Sirsi) 136963
040			_aDLC _cDLC _dYDX _dUKM _dKUT _dVF$
042			_apcc
043			_an-us---
050	0	0	_aLB 2342.8 _b.K57 2003
090			_aLB2 342.8 .K57 2003
100	1		_aKirp, David L.
245	1	0	_aShakespeare, Einstein, and the bottom line : _bthe marketing of higher education / _cDavid L. Kirp.
260			_aCambridge, Mass. : _bHarvard University Press, _c2003.
300			_avi, 328 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 265-314) and index.
505	0		_aIntroduction : the new U -- This little student went to market -- Nietzsche's niche : the University of Chicago -- Benjamin Rush's "brat" : Dickinson College -- Star wars : New York University -- The dead hand of precedent : New York Law School -- Kafka was an optimist : the University of Southern California and the University of Michigan -- Mr. Jefferson's "private" college : Darden Graduate School of Business Administration, University of Virginia -- Rebel alliance : classics departments in the Associated Colleges of the South -- The market in ideas : Columbia University and the Massachusetts Institute of Technology -- The British are coming, and going : Open University -- A good deal of collaboration : the University of California, Berkeley -- The information technology gold rush : IT certification courses in Silicon Valley -- They're all business : DeVry University -- Conclusion : the corporation of learning.
650		0	_aUniversities and colleges _zUnited States _xMarketing.
650		0	_aEducation, Higher _xPublic relations _zUnited States.
999			_c93734 _d93734