| 000 | 01030cam a2200289 a 4500 | ||
|---|---|---|---|
| 005 | 20251028092105.0 | ||
| 008 | 951026r19961990maua b 001 0 eng | ||
| 001 | ocm33403848 | ||
| 010 | _a 95042640 | ||
| 020 | _a0875846726 (alk. paper) | ||
| 035 | _a(Sirsi) i9780875846729 | ||
| 035 | _a(Sirsi) i9780875846729 | ||
| 035 | _a(Sirsi) i9780875846729 | ||
| 035 | _z(Sirsi) 136440 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF 5415.1 _b.T44 1996 |
| 100 | 1 | _aTedlow, Richard S. | |
| 245 | 1 | 0 |
_aNew and improved : _bthe story of mass marketing in America / _cRichard S. Tedlow ; [with a new introduction by the author]. |
| 260 |
_aBoston, Mass : _bHarvard Business School Press, _cc1996. |
||
| 300 |
_axxx, 483 p. : _bill. ; _c24 cm. |
||
| 500 | _aPreviously published: New York : Basic Books, 1990. | ||
| 504 | _aIncludes bibliographical references (p. [443]-468) and index. | ||
| 650 | 0 |
_aMarketing _zUnited States _xHistory. |
|
| 650 | 0 |
_aMarketing _zUnited States _vCase studies. |
|
| 999 |
_c93581 _d93581 |
||