000			01845nam a2200385Ia 4500
001			ocm52471288
003			OCoLC
005			20251028092105.0
008			040920s2001 nyua b 001 0 eng
020			_a0609810014 (pbk.)
035			_a(Sirsi) i9780609810019
035			_a(Sirsi) i9780609810019
035			_a(Sirsi) i9780609810019
035			_a(Sirsi) i9780609810019
035			_z(Sirsi) 136392
040			_aUSC _cUSC _dVF$
043			_an-us---
090			_aHF 5415.2 .C76 2001
100	1		_aCrawford, Frederick A.
245	1	4	_aThe myth of excellence : _bwhy great companies never try to be the best at everything / _cFrederick A. Crawford and Ryan Mathews.
250			_a1st pbk. ed.
260			_aNew York : _bThree Rivers Press, _cc2001.
300			_axx, 251 p. : _bill. ; _c25 cm.
500			_aOriginally published in hardcover: New York : Crown Business, 2001.
504			_aIncludes bibliographical references (p. 239-241) and index.
505	0		_aField notes from the commercial wilderness -- The new model for consumer relevancy -- Would I lie to you? : the overrated importance of lowest price -- I can't get no satisfaction : service with a smile? -- I still haven't found what I'm looking for : access, physical and psychological -- Why "good" is good enough : choice and the issue of product bandwidth -- Do you really get me? : the experience factor -- Making consumer relevancy work -- Supply-chain realities -- Consumer relevancy and the future.
650		0	_aMarketing research _vCase studies.
650		0	_aConsumer behavior _vCase studies.
650		0	_aShopping _vCase studies.
650		0	_aMarketing _xRecherche _xCas, ?? tudes de.
650		0	_aConsommateurs _xComportement _xCas, ???�tudes de.
650		0	_aMagasinage _vCas, ???�tudes de.
700	1		_aMathews, Ryan.
999			_c93566 _d93566