| 000 | 00784cam a2200253 a 4500 | ||
|---|---|---|---|
| 005 | 20251028092104.0 | ||
| 008 | 960401s1997 nyu b 000 0 eng | ||
| 001 | ocm34557300 | ||
| 010 | _a 96016774 | ||
| 020 | _a0446520942 | ||
| 035 | _a(Sirsi) i9780446520942 | ||
| 035 | _a(Sirsi) i9780446520942 | ||
| 035 | _a(Sirsi) i9780446520942 | ||
| 035 | _z(Sirsi) 136175 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHD 9980.5 _b.B425 1997 |
| 100 | 1 |
_aBeckwith, Harry, _d1949- |
|
| 245 | 1 | 0 |
_aSelling the invisible : _ba field guide to modern marketing / _cHarry Beckwith. |
| 260 |
_aNew York : _bWarner Books, _cc1997. |
||
| 300 |
_axx, 252 p. ; _c20 cm. |
||
| 504 | _aIncludes bibliographical references (p. 246-250). | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 999 |
_c93523 _d93523 |
||