000			01959nam a22003254a 4500
001			ocm51898669
003			OCoLC
005			20251028092104.0
008			040914s2004 caua b 001 0 eng
010			_a 2003006412
020			_a0761926356 (pbk.)
035			_a(Sirsi) i9780761926351
035			_a(Sirsi) i9780761926351
035			_a(Sirsi) i9780761926351
035			_a(Sirsi) i9780761926351
035			_z(Sirsi) 136080
040			_aDLC _cDLC _dCDS _dOCLCQ _dVF$
042			_apcc
050	0	0	_aHF 5823 _b.S4854 2003
090			_aHF 5823 .S4854 2003
100	1		_aSheehan, Kim Bartel.
245	1	0	_aControversies in contemporary advertising / _cKim Bartel Sheehan.
260			_aThousand Oaks : _bSage Publications, _cc2004.
300			_aix, 333 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 297-320) and index.
505	0		_aAdvertising, its supporters, and its critics -- Are goods bad? Living in a consumer culture -- The Chinese Wall: advertising and mass media -- Checks and balances: government and self-regulation of advertising -- Beyond subliminal: the pervasiveness of persuasion -- Advertising choices: influences of stereotypes and taste stereotypes in advertising -- Cats and dogs on Venus and Mars: gender and advertising -- The melting pot? advertising portrayals of Asians, African Americans, and Hispanics -- Older and better? elders and advertising -- Getting older younger: children and advertising -- The vice squad: advertising controversial products -- Two of a kind? tobacco and alcohol advertising -- Doctor's orders: advertising prescription drugs -- We the people: political advertising -- Really good goods? socially responsible advertising -- The bleeding edge: online advertising -- Advertising: agencies, values, and the commons' dilemma.
650		0	_aAdvertising.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip041/2003006412 .html
999			_c93500 _d93500