000			01790cam a22003614a 4500
003			OCoLC
005			20251028092104.0
008			040913s2003 maua b 001 0 eng
001			ocm50243751
010			_a 2002011666
015			_aGBA3-Z9283
019			_a51194859
020			_a1578518261 (alk. paper)
035			_a(Sirsi) i9781578518265
035			_a(Sirsi) i9781578518265
035			_a(Sirsi) i9781578518265
035			_z(Sirsi) 136044
040			_aDLC _cDLC _dUKM _dSYB _dOCLCQ _dVF$
042			_apcc
050	0	0	_aHF 5415.32 _b.Z35 2003
090			_aHF 5415.32 .Z35 2003
100	1		_aZaltman, Gerald.
245	1	0	_aHow customers think : _bessential insights into the mind of the market / _cGerald Zaltman.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2003.
300			_axxii, 323 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 291-310) and index.
505	0		_aPart I : Preparing for an expedition -- A voyage from the familiar -- A voyage to new frontiers -- Part II : Understanding the mind of the market -- Illuminating the mind : consumers' cognitive unconscious -- Interviewing the mind/brain : Metaphor elicitation : appendix -- Interviewing the mind/brain : Response latency and neuroimaging -- Come to think of it -- Reading the mind of the market : using consensus maps -- Memory's fragile power -- Memory, metaphor, and stories -- Stories and brands -- Part III : Thinking differently and deeply -- Crowbars for creative thinking -- Quality questions beget quality answers -- Launching a new mind-set.
650		0	_aConsumer behavior _xPsychological aspects.
650		0	_aConsumers _xPsychology.
650		0	_aMarketing _xPsychological aspects.
650		0	_aCreative thinking.
999			_c93490 _d93490