| 000 | 00999cam a22003254a 4500 | ||
|---|---|---|---|
| 003 | OCoLC | ||
| 005 | 20251028092103.0 | ||
| 008 | 040909s2004 nyu b 001 0 eng | ||
| 001 | ocm52134531 | ||
| 010 | _a 2003050600 | ||
| 020 | _a0765613093 (alk. paper) | ||
| 035 | _a(Sirsi) i9780765613097 | ||
| 035 | _a(Sirsi) i9780765613097 | ||
| 035 | _a(Sirsi) i9780765613097 | ||
| 035 | _z(Sirsi) 135792 | ||
| 040 |
_aDLC _cDLC _dVF$ |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5826.5 _b.K45 2004 |
| 090 | _aHF 5826.5 .K45 2004 | ||
| 100 | 1 |
_aKelley, Larry D., _d1955- |
|
| 245 | 1 | 0 |
_aAdvertising media planning : _ba brand management approach / _cLarry D. Kelley and Donald W. Jugenheimer. |
| 260 |
_aArmonk, N.Y. : _bM.E. Sharpe, _cc2004. |
||
| 300 |
_avii, 144 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising media planning. | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aJugenheimer, Donald W. | |
| 999 |
_c93435 _d93435 |
||