000 01580cam a22003734a 4500
003 OCoLC
005 20251028092102.0
008 040908s2003 nju b 001 0 eng
001 ocm50959028
010 _a 2002153132
020 _a0471369209 (cloth : alk. paper)
035 _a(Sirsi) i9780471369202
035 _a(Sirsi) i9780471369202
035 _a(Sirsi) i9780471369202
035 _z(Sirsi) 135646
040 _aDLC
_cDLC
_dVF$
042 _apcc
043 _an-us---
050 0 0 _aHF 5415.33.U6
_bQ56 2003
090 _aHF 5415.33 .U6 Q56 2003
100 1 _aQuinlan, Mary Lou.
245 1 0 _aJust ask a woman :
_bcracking the code of what women want and how they buy /
_cMary Lou Quinlan.
260 _aHoboken, N.J. :
_bJ. Wiley & Sons,
_cc2003.
300 _axi, 260 p. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 249-252) and index.
505 0 _aA checklist for marketers : listening or not? -- Self-induced stress -- Deliberate decision making -- The vigilante shopper -- The tug of war with the mirror -- Intimate with technology -- Demanding respect -- Craving comfort.
650 0 _aWomen consumers
_zUnited States.
650 0 _aMarketing
_zUnited States.
650 0 _aWomen
_zUnited States
_xAttitudes.
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/bios/wiley045/20021531 32.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/wiley039/2 002153132.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/wiley031/200215313 2.html
999 _c93392
_d93392