000 00958cam a2200301 a 4500
005 20251028092033.0
008 900425s1991 njua b 00110 eng
001 ocm21523548
010 _a 90036923
020 _a0138070660
035 _a(Sirsi) i9780138070663
035 _a(Sirsi) i9780138070663
035 _a(Sirsi) i9780138070663
035 _z(Sirsi) 128765
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF 5415.122
_b.L68 1991
100 1 _aLovelock, Christopher H.
245 1 0 _aServices marketing /
_cChristopher H. Lovelock.
250 _a2nd ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_cc1991.
300 _axvi, 526 p. :
_bill. ;
_c24 cm.
490 1 _aThe Prentice-Hall series in marketing
504 _aIncludes bibliographical references (p. 517-518) and index.
650 0 _aProfessions
_xMarketing.
650 0 _aService industries
_xMarketing.
830 0 _aPrentice-Hall series in marketing.
999 _c91745
_d91745