000			02821cam a2200373 i 4500
001			u93579
003			SIRSI
005			20251119153536.0
008			130318s2013 cau be 000 0 eng
010			_a 2013009464
040			_aDLC _beng _erda _cDLC _dYDX _dUKMGB _dYDXCP _dCHVBK _dOCLCF _dBDX _dOSU _dEQO _dVLB _dVF$
016	7		_a016495259 _2Uk
019			_a880890206
020			_a9781452240794 (cloth)
020			_a1452240795 (cloth)
035			_a(OCoLC)830668962 _z(OCoLC)880890206
042			_apcc
050	0	0	_aREF HD 59 _b.E48 2013
049			_aVF$R
245	0	0	_aEncyclopedia of public relations / _cedited by Robert L. Heath, University of Houston.
250			_a2nd edition.
264		1	_aThousand Oaks, California : _bSAGE Publications, Inc., _c2013
300			_a2 volumes (xxxvi, 1093 pages) ; _c28 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aV. 1. A-L -- v. 2. M-Z, Index.
520			_aWhen initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader's Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.
650		0	_aPublic relations _vEncyclopedias.
700	1		_aHeath, Robert L. _q(Robert Lawrence), _d1941-
994			_aC0 _bVF$
999			_c144042 _d144042