000 02628cgm a2200529Ia 4500
003 OCoLC
005 20251028120622.0
007 vd cvahou
008 050105s2003 vau060 g vleng d
001 ocm51627515
028 4 2 _aFROL-6909
_bPBS Home Video
035 _a(Sirsi) 142465
035 _a(Sirsi) 142465
035 _a(Sirsi) 142465
035 _z(Sirsi) 142465
037 _bMidwest Tapes
_nhttp://www.midwesttapes.com
040 _aESR
_cESR
_dRCS
_dOCLCQ
_dVF$
043 _an-us---
090 _aDVD HF 5415.33 .U6 M47 2003
245 0 4 _aThe merchants of cool
_h[videorecording] /
_cproduced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston.
246 3 _aFrontline :
_bthe merchants of cool
260 _a[Alexandria, Va.] :
_bDistributed by PBS Home Video,
_c[2003]
300 _a1 videocdisc (ca. 60 min.) :
_bsd., col. ;
_c4 3/4 in.
500 _aOriginally broadcast as a segment of the television program: Frontline.
511 0 _aCorrespondent, Douglas Rushkoff.
520 _a"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--Http://www.pbs.org/wgbh/pages/frontline .
538 _aDVD.
546 _aClosed-captioned.
650 0 _aTeenage consumers
_zUnited States.
650 0 _aAdvertising and youth
_zUnited States.
650 0 _aMass media and teenagers
_zUnited States.
650 0 _aMarketing
_xMoral and ethical aspects
_zUnited States.
650 0 _aMarketing
_xSocial aspects
_zUnited States.
650 0 _aPopular culture
_zUnited States.
655 0 _aVideo recordings for the hearing impaired.
655 0 _aDocumentary television programs.
700 1 _aGoodman, Barak.
700 1 _aGoodman, Rachel Dretzin.
700 1 _aRushkoff, Douglas.
710 2 _a10/20 Productions.
710 2 _aWGBH Educational Foundation.
710 2 _aWGBH (Television station : Boston, Mass.)
710 2 _aPBS Home Video.
730 0 _aFrontline (Television program)
999 _c138924
_d138924