| 000 | 00854cam a2200193 4500 | ||
|---|---|---|---|
| 005 | 20251028093435.0 | ||
| 008 | 200910n 000 0 eng u | ||
| 020 | _a9781608323661 | ||
| 035 | _a(Sirsi) a95151 | ||
| 035 | _a(Sirsi) a95151 | ||
| 050 | _aHF 5414 .S47 2012 | ||
| 100 | 1 | _aSernovitz, Andy. | |
| 245 |
_a Word of mouth marketing : _b how smart companies get people talking / _c Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki. |
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| 250 | _a 3rd ed. | ||
| 260 |
_a Austin, TX : _b Greenleaf Book Group Press, _c c2012. |
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| 300 |
_a xix, 215 p. : _b ill. ; _c 23 cm. |
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| 520 | _a Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about. | ||
| 999 |
_c137982 _d137982 |
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