| 000 | 00711cam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20251028093435.0 | ||
| 008 | 200910n 000 0 eng u | ||
| 020 | _a9780132538961 | ||
| 035 | _a(Sirsi) a95143 | ||
| 035 | _a(Sirsi) a95143 | ||
| 050 | _aHF 5415.123 .C58 2012 | ||
| 100 | 1 | _aClow, Kenneth E. | |
| 245 |
_a Integrated advertising, promotion, and marketing communications / _c Kenneth E. Clow, Donald Baack. |
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| 250 | _a 5th ed. | ||
| 260 |
_a Boston : _b Prentice Hall, _c c2012. |
||
| 300 |
_a xviii, 445 p. : _b col. ill. ; _c 28 cm. |
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| 504 | _a Includes bibliographical references and index. | ||
| 650 | _aCommunication in marketing. | ||
| 650 | _aAdvertising. | ||
| 999 |
_c137973 _d137973 |
||