| 000 | 01177cam a2200193 4500 | ||
|---|---|---|---|
| 005 | 20251028093435.0 | ||
| 008 | 200909n 000 0 eng u | ||
| 020 | _a9780789749587 | ||
| 035 | _a(Sirsi) a95130 | ||
| 035 | _a(Sirsi) a95130 | ||
| 050 | _aHF 5415.1265 .K393 2013 | ||
| 100 | 1 | _aKelly, Nichole. | |
| 245 |
_a How to measure social media : _b a step-by-step guide to developing and assessing social media ROI : _c Nichole Kelly. |
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| 260 |
_a Indianapolis, Ind. : _b Que Pub., _c c2013. |
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| 300 |
_a xii, 243 p. : _b ill. ; _c 23 cm. |
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| 500 | _a Includes index. | ||
| 505 | _a Aligning social media strategies to marketing goals -- Aligning social media to the sales funnel -- Social media for brand awareness -- Measuring brand awareness -- Social media for lead generation -- Measuring lead generation -- Social media for customer retention -- Measuring customer retention -- Breaking down the barriers to social media measurement -- Understanding the dots that need to connect to measure -- Measurement tool review -- The perfect mix of tools for under $10 a month -- Creating a cross-functional dashboard -- Tying it all together. | ||
| 999 |
_c137960 _d137960 |
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