000 00761cam a2200205 4500
005 20251028093435.0
008 200909n 000 0 eng u
020 _a 9780470827413 (hbk.)
035 _a(Sirsi) a95127
035 _a(Sirsi) a95127
050 _aHF 5415.1265 .P69 2011
100 1 _aPowell, Guy R.
245 _a ROI of $ocial media :
_b how to improve the return on your social marketing investment /
_c Guy Powell, Steven Groves, Jerry Dimos.
246 _a ROI of social media
246 _a Return of investment of social media
260 _a Singapore :
_b John Wiley & Sons (Asia),
_c c2011.
300 _a xviii, 289 p. :
_b ill. ;
_c 24 cm.
504 _a Includes bibliographical references (p. 279) and index.
999 _c137958
_d137958