000			03034cam a2200421 i 4500
001			ocn957696680
003			OCoLC
005			20251028093426.0
008			160831s2017 cau b 001 0 eng c
010			_a 2016040091
035			_a(Sirsi) i9780804795814
040			_aCSt/DLC _beng _erda _cSTF _dDLC _dBDX _dYDX _dOCLCF _dBTCTA _dVMI _dOCLCO _dGUA _dIOK _dOCLCQ _dVF$
019			_a961159868
020			_a9780804795814 _q(cloth ; _qalk. paper)
020			_a0804795819 _q(cloth ; _qalk. paper)
020			_z9781503602182 _q(ebook)
035			_a(OCoLC)957696680 _z(OCoLC)961159868
042			_apcc
043			_an-us---
050	0	0	_aKF 1614 _b.B37 2017
049			_aVF$A
100	1		_aBartholomew, Mark, _d1971- _eauthor.
245	1	0	_aAdcreep : _bthe case against modern marketing / _cMark Bartholomew.
264		1	_aStanford, California : _bStanford Law Books, an imprint of Stanford University Press, _c2017
300			_a236 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 189-228) and index.
505	0		_aAdvertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep.
520			_aAdcreep pulls back the curtain on the curious and sometimes troubling world of modern advertising. An array of techniques that might seem like the stuff of science fiction--biometric scans, automated online spies, facial recognition software--are now routinely deployed to study and stimulate consumer desire. Sometimes today's advertisers can hide in plain sight, converting historically ad-free spaces into commercial canvases by infiltrating schools and national parklands. At other times, they rely on social media to mask their role, mobilizing everyone from celerities to your friends and relatives to clandestinely convey their messages for them. Through it all, the legislators and judges charged with protecting consumers stand idly by, increasingly numb to the onslaught of commercial come-ons. The end result is that corporate America not only knows you better than ever before, but can reach you at almost any moment, often without your awareness, dramatically tilting the historical balance of power between advertiser and audience. Mark Bartholomew reveals the consequences of life in a world of nonstop selling, drawing from psychological experiments, marketing texts, communications theory, and the history of advertising. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives. -- Inside jacket flap.
650		0	_aAdvertising laws _zUnited States.
650		0	_aMarketing _xLaw and legislation _zUnited States.
650		0	_aAdvertising _xSocial aspects _zUnited States.
650		0	_aMarketing _xSocial aspects _zUnited States.
994			_aC0 _bVF$
999			_c137520 _d137520