000			02719cam a2200421 i 4500
001			ocn958585802
003			OCoLC
005			20251028093418.0
008			160915s2016 mau b 001 0 eng
010			_a 2016029968
035			_a(Sirsi) i9780738219202
040			_aDLC _beng _erda _cDLC _dYDXCP _dBTCTA _dBDX _dJQM _dIFK _dYDX _dHF9 _dMFS _dOCLCF _dIGA _dNZAUC _dOCLCO _dSFR _dVF$
019			_a933590630
020			_a9780738219202 (hardcover : alk. paper)
020			_a0738219207 (hardcover : alk. paper)
020			_z9780738219219 (e-book : alk. paper)
035			_a(OCoLC)958585802 _z(OCoLC)933590630
037			_bPerseus Books Group, C/O Perseus Distribution 210 American Dr, Jackson, TN, USA, 38301, (731)9884440 _nSAN 631-760X
042			_apcc
050	0	0	_aHF 5415.1255 _b.T87 2016
049			_aVF$A
100	1		_aTurkel, Bruce, _eauthor.
245	1	0	_aAll about them : _bgrow your business by focusing on others / _cBruce Turkel.
264		1	_aBoston, MA : _bDa Capo Lifelong Books, _c2016
300			_axix, 291 pages ; _c22 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Nobody's happy -- All about them in the digital world -- The difference between content and context -- What we sell versus what we exchange for money -- "Hey, look at me" (we hate him but we become him) -- Behaving in the world of all about them -- Moving into all about them -- The heart of all about them: understanding CC 2 CC -- Walking your walk, talking your talk.
520			_aA branding expert shows how anyone who is successful lives by three words--"all about them"--and shows how focusing on others leads to success in business and life.
520			_aThe best companies and most successful salespeople live by a three-word mantra--"all about them"--because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more -- Provided by publisher.
650		0	_aBranding (Marketing)
650		7	_aBUSINESS & ECONOMICS _xPersonal Success.
650		7	_aSELF-HELP _xPersonal Growth.
994			_aC0 _bVF$
999			_c137118 _d137118