000 04806cam a22005058i 4500
001 ocn922454216
003 OCoLC
005 20251028093416.0
008 160114s2016 maua b 001 0 eng
010 _a 2015046676
035 _a(Sirsi) i9781633690707
040 _aDLC
_beng
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019 _a922157798
_a964596678
_a964928631
_a967844538
_a1001856794
020 _a9781633690707
_q(paperback)
020 _a1633690709
_q(paperback)
035 _a(OCoLC)922454216
_z(OCoLC)922157798
_z(OCoLC)964596678
_z(OCoLC)964928631
_z(OCoLC)967844538
_z(OCoLC)1001856794
037 _bPerseus Distribution Services, 1094 Flex Dr, Jackson, TN, USA, 38301-5070
_nSAN 631-760X
042 _apcc
050 0 0 _aHF 5718.22
_b.B475 2016
049 _aVF$A
100 1 _aBerinato, Scott,
_eauthor.
245 1 0 _aGood charts :
_bthe HBR guide to making smarter, more persuasive data visualizations /
_cby Scott Berinato.
263 _a1605
264 1 _aBoston, Massachusetts :
_bHarvard Business Review Press,
_c2016
300 _aviii, 254 pages :
_bcolor illustrations ;
_c20 x 25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
520 _a"A good visualization can communicate the nature and potential impact of ideas more powerfully than any other form of communication. For a long time, "dataviz" was left to specialists-data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could. What's more, building good charts is quickly becoming a need-to-have skill for managers-if you're not doing it, another manager is, and they're getting noticed for it, and getting credit for your company's success. In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz is where spreadsheets and word processors were in the early 1980s-on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. The book goes well beyond proffering a set of static rules for making visualizations and taps into well-established and vanguard research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create "feelings behind our eyes." Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas. This is your go-to guide for dataviz-the new language of business."--
_cProvided by publisher.
504 _aIncludes bibliographical references and index.
504 _aIncludes bibliographical references (pages 233-243) and index.
505 0 _aIntroduction : A new language and a necessary craft -- Part I. Understand : A brief history of Dataviz: the art and science that built a new language -- When a chart hits our eyes: some science of how we see -- Part II. Create : Two questions: four types: a simple typology for chart making : Idea illustration ; Idea generation ; Visual discovery ; Everyday Dataviz -- Better charts in a couple of hours: a simple framework : Prep ; Talk and listen ; Sketch ; Prototype -- Part III. Refine : Refine to impress: getting to the "feeling behind our eyes" -- Refine to persuade: three steps to more-persuasive charts -- Persuasion or manipulation?: The blurred edge of truth -- Present to persuade: getting a good chart to their eyes and into their minds -- Visual crit: how to practice looking at (and making) good charts -- Conclusion : Keep going.
610 1 7 _aBerlin
_bSenatsverwaltung f�ur Stadtentwicklung und Umwelt
_bKommunikation
_2gnd
_0(DE-588)1096518953
650 0 _aBusiness presentations
_vCharts, diagrams, etc.
650 0 _aVisual communication.
650 0 _aCommunication in management.
650 4 _aBUSINESS & ECONOMICS / Business Communication / Meetings & Presentations.
650 4 _aBUSINESS & ECONOMICS / Business Communication / General.
650 4 _aBUSINESS & ECONOMICS / Strategic Planning.
650 4 _aBusiness presentations.
650 4 _aCommunication in management.
650 4 _aVisual communication.
994 _aC0
_bVF$
999 _c136985
_d136985