000 02489cam a2200433Mi 4500
001 ocn906178881
003 OCoLC
005 20251028093415.0
007 ta ||||||||||||||||||||
008 140324s2014 enka b 001 0 eng d
010 _a 2014009642
035 _a(Sirsi) i9780203069707
040 _aUWW
_beng
_erda
_cUWW
_dOCLCO
_dOCLCF
_dOCLCQ
_dPAU
_dVF$
015 _aGBB4A7191
_2bnb
016 7 _a016886275
_2Uk
020 _a9780203069707
_q(ebook)
020 _a0203069706
_q(ebook)
020 _a9780415811958
_q(hardback)
020 _a0415811953
_q(hardback)
035 _a(OCoLC)906178881
050 0 0 _aHM 1221
_b.E39 2014
049 _aVF$A
100 1 _aEdwards, Lee
_q(Lee M. S.)
245 1 0 _aPower, diversity and public relations /
_cLee Edwards.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2015.
300 _a130 pages :
_billustrations ;
_c25 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aRoutledge new directions in public relations and communication research
504 _aIncludes bibliographical references (pages 111-125) and index.
520 _a"Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse, and examines how the experiences of practitioners whose ethnicity and class differ from the 'typical' PR background, shape alternative understandings of the occupation and their place within it. The book applies theoretical perspectives ranging from Bourdieuvian and occupational sociology to postcolonial and critical race theory, to a variety of empirical data from the UK PR industry. Diversity emerges as a product of the dialectics between occupational structures, norms and practitioners' reactions to those constraints; it follows that improving diversity is best understood as an exercise in democracy, where all practitioner voices are heard, valued, and encompass the potential for change."--
_cProvided by publisher.
650 0 _aMinorities.
650 0 _aPublic relations personnel.
650 0 _aPublic relations
_xSocial aspects.
830 0 _aRoutledge new directions in public relations and communication research.
994 _aC0
_bVF$
999 _c136947
_d136947