000			03200cam a2200445 i 4500
001			ocn781675478
003			OCoLC
005			20251028093415.0
008			140203s2015 enk b 001 0 eng
010			_a 2014001737
035			_a(Sirsi) i9780415630382
040			_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dUKMGB _dOCLCF _dYDXCP _dIAD _dCDX _dCUD _dBDX _dP4A _dOCLCQ _dVF$
016	7		_a016218938 _2Uk
019			_a884857333 _a884939745 _a887696634
020			_a9780415630382 _q(hardback)
020			_a041563038X _q(hardback)
020			_z9780203097670 _q(e-book)
035			_a(OCoLC)781675478 _z(OCoLC)884857333 _z(OCoLC)884939745 _z(OCoLC)887696634
042			_apcc
050	0	0	_aHM 1221 _b.F39 2014
049			_aVF$A
100	1		_aFawkes, Johanna.
245	1	0	_aPublic relations ethics and professionalism : _bthe shadow of excellence / _cJohanna Fawkes.
264		1	_aLondon ; _aNew York : _bRoutledge, Taylor & Francis Group, _c2015.
300			_axiii, 244 pages ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aRoutledge new directions in public relations and communication research
520			_a"Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some PR scholars claim that public relations serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society. This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western "Good/Bad" ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice. This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism"-- _cProvided by publisher.
504			_aIncludes bibliographical references and index.
505	0		_aMessy ethics: an introduction -- What's wrong with public relations ethics? -- Trust me, I'm a professional -- To serve society -- Does public relations have professional ethics? -- Into the psyche -- Towards a Jungian ethic -- Re-imagining professional ethics -- Shadow of excellence -- What next? Reflections and directions.
650		0	_aPublic relations _xMoral and ethical aspects.
650		0	_aProfessional ethics.
650		0	_aBusiness ethics.
830		0	_aRoutledge new directions in public relations and communication research.
856	4	2	_3Cover image _uhttp://images.tandf.co.uk/common/jackets/websmall/978041563/9780415630382.jpg
994			_aC0 _bVF$
999			_c136945 _d136945