000			02058cam a2200445 i 4500
001			ocn936350218
003			OCoLC
005			20251028093415.0
008			160411s2017 nyu 001 0 eng
010			_a 2016002020
035			_a(Sirsi) i9781138916043
040			_aDLC _beng _erda _cDLC _dBTCTA _dYDXCP _dBDX _dOCLCF _dSDB _dDGU _dOCLCO _dQGQ _dCZA _dVF$
019			_a957679890 _a968139359
020			_a9781138916043 (hardback)
020			_a1138916048 (hardback)
020			_a9781138916050 (pbk.)
020			_a1138916056 (pbk.)
020			_z9781315689869 (ebk)
035			_a(OCoLC)936350218 _z(OCoLC)957679890 _z(OCoLC)968139359
042			_apcc
050	0	0	_aHM 1221 _b.A483 2016
049			_aVF$A
100	1		_aAlaimo, Kara, _eauthor.
245	1	0	_aPitch, tweet, or engage on the street : _bhow to practice global public relations and strategic communication / _cKara Alaimo.
264		1	_aNew York : _bRoutledge, Taylor & Francis Group, _c2016.
300			_axi, 427 pages ; _c24 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aIncludes index.
505	0		_aGlobal and local approaches to international public relations -- Culture is the key -- Building, managing, and evaluating your global public relations team -- Global public relations for corporations -- Public relations on global issues -- Global public relations for governments -- The global media and social networks -- Public relations in Asia and the Pacific -- Public relations in Europe -- Public relations in the Middle East and North Africa -- Public relations in North and Latin America -- Public relations in sub-Saharan Africa.
504			_aIncludes bibliographical references and index.
650		0	_aPublic relations.
650		0	_aSocial media.
650		0	_aHigh technology industries _xPublic relations.
650		4	_aBUSINESS & ECONOMICS / International / General.
650		4	_aLANGUAGE ARTS & DISCIPLINES / Communication Studies.
994			_aC0 _bVF$
999			_c136943 _d136943