000			03896cam a2200457Ii 4500
001			ocn889163825
003			OCoLC
005			20251028093414.0
008			140825t20152015njua b 001 0 eng d
010			_a 2015303294
035			_a(Sirsi) i9781118981146
040			_aYDXCP _beng _erda _cYDXCP _dBTCTA _dBDX _dOCLCQ _dSINLB _dTXA _dLMR _dCDX _dNJM _dMQO _dH9Z _dOCLCF _dC7M _dOCLCQ _dDLC _dBKL _dIAD _dCHVBK _dOCLCO _dOCLCA _dVF$
019			_a908630028
020			_a9781118981146 _q(hardback)
020			_a1118981146 _q(hardback)
020			_a9781118982532 _q(ePub)
020			_a1118982533 _q(ePub)
035			_a(OCoLC)889163825 _z(OCoLC)908630028
050	0	4	_aHF 5415.332 .Y66 _bB75 2015
049			_aVF$A
100	1		_aBritton, Matt, _d1975- _eauthor.
245	1	0	_aYouthnation : _bbuilding remarkable brands in a youth-driven culture / _cMatt Britton.
246	3		_aYouth nation
264		1	_aHoboken, New Jersey : _bJohn Wiley & Sons, _c2015
264		4	_c2015
300			_axxv, 292 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 259-266) and index.
520			_aYouth is no longer an age? It's a commodity. 'YouthNation' is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age, it's a commodity that's available to everyone. This book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources in business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets. Build stronger evangelism with a compelling brand narrative. Create loyal communities with immersive and engaging experiences. Navigate the radically-changed landscape of the future marketplace. In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. 'YouthNation' is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.
505	0	0	_gch. 1 _tFrom Status Symbol to Status Update -- _gch. 2 _tFrom Things to Thrills -- _gch. 3 _tThe Rise of Electronic Dance Music -- _gch. 4 _tAccess over Ownership -- _gch. 5 _tThe Communal Table -- _gch. 6 _tThe Peer-to-Peer Economy -- _gch. 7 _tThe Power of the Crowd -- _gch. 8 _tFree Agency -- _gch. 9 _tLifehacking -- _gch. 10 _tThe Field Guide to Lifehackers -- _tLet's Pivot to Brand Building -- _gch. 11 _tTV, the NFL, and the End of Demographics -- _gch. 12 _tGoing Viral: Decoded -- _gch. 13 _tBig Data 101 -- _gch. 14 _tPeople Are Brands -- _gch. 15 _tBrands Are People -- _gch. 16 _tA Story Worth Sharing.
650		0	_aYoung adult consumers.
650		0	_aMarketing.
650		0	_aAdvertising.
650		0	_aTarget marketing.
650		0	_aYoung adults _xAttitudes.
650		0	_aYoung adults _xConduct of life.
994			_aC0 _bVF$
999			_c136876 _d136876