| 000 | 02585cam a2200469 i 4500 | ||
|---|---|---|---|
| 001 | ocn894540660 | ||
| 003 | OCoLC | ||
| 005 | 20251028093413.0 | ||
| 008 | 160202t20152015nyu b 001 0 eng d | ||
| 010 | _a 2015510308 | ||
| 035 | _a(Sirsi) i9781591847861 | ||
| 040 |
_aYDXCP _beng _erda _cDLC _dYDXCP _dBTCTA _dTOH _dYDX _dCDX _dIUO _dYBM _dON8 _dOCLCF _dSINLB _dFM0 _dIK2 _dBDX _dCNCEN _dILC _dCHVBK _dTUL _dOCLCQ _dVF$ |
||
| 019 |
_a912382137 _a919591007 _a927382933 |
||
| 020 |
_a1591847869 _q(hardcover) |
||
| 020 |
_a9781591847861 _q(hardcover) |
||
| 020 |
_a9781591848325 _q(paperback ; _qinternational edition) |
||
| 020 |
_a1591848326 _q(paperback ; _qinternational edition) |
||
| 035 |
_a(OCoLC)894540660 _z(OCoLC)912382137 _z(OCoLC)919591007 _z(OCoLC)927382933 |
||
| 037 |
_bPenguin Group USA, Attn: Order Processing 405 Murray Hill Pkwy, East Rutherford, NJ, USA, 07073-2136 _nSAN 201-3975 |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF 5415.32 _b.B46 2015 |
| 049 | _aVF$A | ||
| 100 | 1 |
_aBenartzi, Shlomo, _eauthor. |
|
| 245 | 1 | 4 |
_aThe smarter screen : _bsurprising ways to influence and improve online behavior / _cShlomo Benartzi with Jonah Lehrer. |
| 264 | 1 |
_aNew York, New York : _bPortfolio/Penguin, _c2015 |
|
| 264 | 4 | _c2015 | |
| 300 |
_aviii, 248 pages ; _c23 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references (pages 215-238) and index. | ||
| 505 | 0 | _aIntroduction -- The mental screen -- Function follows form -- Display biases -- The new mirror -- Desirable difficulty -- Digital tailoring -- The choice opportunity -- Thinking architecture -- Summary : Tools for the future -- Appendix : The complete list of tools. | |
| 520 | _a"A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens, "--NoveList. | ||
| 520 | _aVisual biases and behavioral patterns influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways, and reveals how we can create an online world that helps us think better, not worse. | ||
| 650 | 0 | _aDecision making. | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aInternet. | |
| 650 | 0 | _aNeuroeconomics. | |
| 700 | 1 |
_aLehrer, Jonah, _eauthor. |
|
| 994 |
_aC0 _bVF$ |
||
| 999 |
_c136852 _d136852 |
||