000			02985cam a2200373 i 4500
001			ocn898206092
003			OCoLC
005			20251028093412.0
008			141215s2015 nyu b 001 0 eng
010			_a 2014035615
035			_a(Sirsi) i9780062324191
040			_aDLC _beng _erda _cDLC _dYDX _dCLE _dIH7 _dOCLCF _dCDX _dUOK _dABG _dVP@ _dYDXCP _dBTCTA _dBDX _dTXBXL _dOCL _dZWZ _dOCLCQ _dIGP _dVF$
019			_a881436817 _a902669528 _a904325763
020			_a9780062324191 _q(hbk.)
020			_a0062324195 _q(hbk.)
035			_a(OCoLC)898206092 _z(OCoLC)881436817 _z(OCoLC)902669528 _z(OCoLC)904325763
042			_apcc
050	0	0	_aBF 321 _b.P367 2015
049			_aVF$A
100	1		_aParr, Ben.
245	1	0	_aCaptivology : _bthe science of capturing people's attention / _cBen Parr.
250			_aFirst edition.
264		1	_aNew York : _bHarperOne, an imprint of HarperCollins Publishers, _c2015
300			_a250 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_a"The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent--putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people--and not others--and presents seven captivation triggers--techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries--Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more--who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause"-- _cProvided by publisher.
504			_aIncludes bibliographical references (pages 227-240) and index.
505	0		_aA bonfire of attention -- The three stages of attention -- Automaticity trigger -- Framing trigger -- Disruption trigger -- Reward trigger -- Reputation trigger -- Mystery trigger -- Acknowledgment trigger -- -- the influence of attention.
650		0	_aAttention.
994			_aC0 _bVF$
999			_c136778 _d136778