000			04294cam a2200445Ii 4500
001			ocn897488428
003			OCoLC
005			20251028093409.0
008			080410t20152015enka b 001 0 eng
035			_a(Sirsi) i9781780675565
040			_aAU@ _beng _erda _cAU@ _dOCLCO _dUAB _dYDXCP _dBTCTA _dBDX _dUKMGB _dCDX _dEXR _dOCLCF _dVP@ _dCHVBK _dOCLCO _dLANGC _dZCU _dLGG _dCNNWL _dOCLCO _dOCLCQ _dOCLCO _dKMS _dXPJ _dOCLCO _dIAD _dVF$
015			_aGBB4C7359 _2bnb
016	7		_a016940467 _2Uk
019			_a881437770
020			_a9781780675565
020			_a1780675569
020			_a1780672349 _q(paperback)
020			_a9781780672342 _q(paperback)
035			_a(OCoLC)897488428 _z(OCoLC)881437770
050		4	_aHF 5811 _b.V45 2015
049			_aVF$A
100	1		_aVeksner, Simon, _eauthor.
245	1	0	_a100 ideas that changed advertising / _cSimon Veksner.
246	3		_aOne hundred ideas that changed advertising
264		1	_aLondon : _bLaurence King Publishing, _c2015.
264		4	_c2015
300			_a216 pages : _billustrations (chiefly color) ; _c27 cm
336			_atext _btxt _2rdacontent
336			_astill image _bsti _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_aA chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent, highly-creative industry.
505	0		_aThe Poster -- Promotions -- Branding -- The Leaflet -- Press Advertising -- The Topical Ad -- Appropriation -- The Advertising Agency -- Publicity Stunts -- Regulation -- The Magazine -- Sex in Advertising -- Catalogues -- Product Placement -- Brand Characters -- Slogans -- Product Demonstration Ads -- Coupons -- Cinema Advertising -- Global Agency Networks -- Creatives -- Comparative Ads -- The Agency as Brand -- Celebrity Endorsement -- Public Service Advertising -- Direct Mail -- Stock Shots -- Women in the Workplace -- Radio -- Sponsorship -- Surrealism -- The Testimonial -- The Jingle -- Brand Managers -- Account Executives -- Television Advertising -- Research -- The USP -- The Infomercial -- Graphic Design -- The Brainstorm -- Awards -- The Personal Brand -- Ad School -- The Creative Revolution -- Humour -- The Challenger Brand -- The Hot Shop -- Brand Personality Theory -- The Political Attack Ad -- Campaigns -- Principles -- Democratization -- Professionalization -- Account Planning -- Superstar Directors -- Pop Music in Ads -- Product Parity -- Advertiser-Funded Channels -- The ESP -- Interesting Casting -- The Event Ad -- Word of Mouth -- Not Advertising -- Semiotics -- The Trade Press -- Advertising as Fiction -- Anti-Capitalism -- Global Advertising -- Trade Ads -- Lifestyle Advertising -- Media Proliferation -- Scam -- The Micro-Network -- The Rise of the Visual -- Digital Post-Production -- Postmodernism -- The Tissue Meeting -- Ambient -- Mobile -- Customer-Relationship Management -- Separation of Media -- Open Plan -- Viral Marketing -- Social Media -- Online Advertising -- Decline of the Commission System -- The Dot-Com Boom -- TiVo -- Search -- Media Neutrality -- Advergames -- Branded Content -- Interactive Advertising -- Facebook -- YouTube -- User-Generated Content -- Twitter -- Neuromarketing -- Behavioural Economics.
650		0	_aAdvertising _xHistory.
650		0	_aMarketing.
650		0	_aBranding (Marketing)
994			_aC0 _bVF$
999			_c136658 _d136658