000 03214cam a2200421 i 4500
001 ocn906295212
003 OCoLC
005 20251028093403.0
008 150331s2015 ilua b 001 0 eng
010 _a 2015012600
035 _a(Sirsi) i9780252039768
040 _aDLC
_beng
_erda
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020 _a9780252039768
_q(hardcover ;
_qalk. paper)
020 _a0252039769
_q(hardcover ;
_qalk. paper)
020 _a9780252081224
_q(pbk. ;
_qalk. paper)
020 _a0252081226
_q(pbk. ;
_qalk. paper)
020 _z9780252097867
_q(e-book)
024 8 _a40025351282
035 _a(OCoLC)906295212
042 _apcc
043 _an-us---
050 0 0 _aGV 742.3
_b.V62 2015
049 _aVF$A
100 1 _aVogan, Travis.
245 1 0 _aESPN :
_bthe making of a sports media empire /
_cTravis Vogan.
264 1 _aUrbana :
_bUniversity of Illinois Press,
_c2015
300 _aviii, 242 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction : An ESPN culture -- From the Entertainment and Sports Programming Network to ESPN -- SportsCentury : programming public sport history -- ESPN the magazine and Page 2 : paper and digital sports pages -- ESPN original entertainment : branding authority across genres -- ESPN films : "unprecedented documentary series" by "filmmaking originals" -- Grantland : ESPN's Miramax -- Conclusion : From Frontline to the bottom line -- Appendix A. The Entertainment and Sports Programming Network's first press release -- Appendix B. SportsCentury top one hundred athletes of the twentieth century -- Appendix C. SportsCentury panel.
520 _aOnce a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends. Travis Vogan teams archival research and interviews with an all-star cast to pen the definitive account of how ESPN turned X's and O's into billions of $$$. Vogan's institutional and cultural history focuses on the network since 1998, the year it launched a high-motor effort to craft its brand and grow audiences across media platforms. As he shows, innovative properties like SportsCentury, ESPN The Magazine, and 30 for 30 built the network's cultural cache. This credibility, in turn, propelled ESPN's transformation into an entity that lapped its run-of-the-mill competitors and helped fulfill its self-proclaimed status as the "Worldwide Leader in Sports." Ambitious and long overdue, ESPN: The Making of a Sports Media Empire offers an inside look at how the network changed an industry and reshaped the very way we live as sports fans. -- Publisher description.
610 2 0 _aESPN (Television network)
_xHistory.
650 0 _aTelevision broadcasting of sports
_xHistory.
994 _aC0
_bVF$
999 _c136318
_d136318