000			02243cam a2200385 i 4500
001			ocn907445623
003			OCoLC
005			20251028093401.0
008			150720s2016 nyua b 001 0 eng
010			_a 2015021346
035			_a(Sirsi) i9781259589652
040			_aDLC _beng _erda _cDLC _dYDX _dYDXCP _dBTCTA _dBDX _dIOV _dKSU _dOCLCQ _dGZT _dVP@ _dFM0 _dCDX _dVF$
019			_a922560128 _a927394216
020			_a9781259589652 _q(hardcover _qalkaline paper)
020			_a125958965X _q(hardcover _qalkaline paper)
020			_z9781259589669 _q(ebook)
035			_a(OCoLC)907445623 _z(OCoLC)922560128 _z(OCoLC)927394216
042			_apcc
050	0	0	_aHF 5415.127 _b.P8498 2016
049			_aVF$A
100	1		_aPulizzi, Joe, _eauthor.
245	1	0	_aContent Inc. : _bhow entrepreneurs use content to build massive audiences and create radically successful businesses / _cJoe Pulizzi.
264		1	_aNew York : _bMcGraw-Hill Education, _c2016
300			_axxx, 316 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aStarting the journey -- Beginning with the end in mind -- The Content Inc. opportunity -- The sweet spot -- Knowledge or skill + passion -- Adding audience to your sweet spot -- The content tilt -- Understanding the power of the "tilt" -- Discovering your content mission -- Ways to unearth your content tilt -- Building the base -- Selecting your platform -- Content ideation -- The content calendar -- Content staffing -- The collaborative publishing model -- Planning for repurposing -- Harvesting audience -- The metric that drives the model -- Building for findability -- Stealing audience -- Social media integration -- Diversification -- The three and three model -- Building out extensions -- Acquiring content assets -- Monetization -- Waiting for revenue -- Building the revenue model -- Next-Level Content Inc. -- Putting it all together -- Join the movement.
650		0	_aTarget marketing.
650		0	_aSocial media _xComputer network resources.
650		0	_aCustomer relations _xManagement.
994			_aC0 _bVF$
999			_c136241 _d136241