000			03569cam a2200397Ia 4500
001			ocn276819155
003			OCoLC
005			20251028093359.0
008			081129s2010 nyua b 000 0 eng d
035			_a(Sirsi) i9780061353246
040			_aBTCTA _beng _cBTCTA _dYDXCP _dOEL _dRCJ _dUN@ _dNYP _dOKX _dVET _dBCW _dCDX _dFDA _dRV8 _dIXA _dBDX _dNSB _dOCLCF _dCHVBK _dOCLCQ _dVF$
020			_a0061353248 _q(pbk.)
020			_a9780061353246 _q(pbk.)
035			_a(OCoLC)276819155
050		4	_aBF 448 _b.A75 2010
049			_aVF$A
100	1		_aAriely, Dan.
245	1	0	_aPredictably irrational : _bthe hidden forces that shape our decisions / _cDan Ariely.
250			_a1st Harper Perennial ed.
260			_aNew York : _bHarper Perennial, _c2010.
300			_axxii, 349 pages : _billustrations ; _c21 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_a"Revised and expanded edition."
504			_aIncludes bibliographical references (pages 335-349).
505	0		_aHow an injury led me to irrationality and to the research described here -- The truth about relativity: why everything is relative, even when it shouldn't be -- The fallacy of supply and demand: why the price of pearls and everything else is up in the air -- The cost of zero cost: why we often pay too much when we pay nothing -- The cost of social norms: why we are happy to do things, but not when we are paid to do them -- The power of a free cookie: how free can make us less selfish -- The influence of arousal: why hot is much hotter than we realize -- The problem of procrastination and self-control: why we can't make ourselves do what we want to do -- The high price of ownership: why we overvalue what we have -- Keeping doors open: why options distract us from our main objective -- The effect of expectations: why the mind gets what it expects -- The power of price: why a 50 cent aspirin can do what a penny aspirin can't -- The cycle of distrust: why we don't believe what marketers tell us -- The context of our character part I: why we are dishonest, and what we can do about it -- The context of our character, part II: why dealing with cash makes us more honest -- Beer and free lunches: what is behavioral economics and where are the free lunches?
520			_aWhy do smart people make irrational decisions every day? The answers will surprise you. This book is a look at why we all make illogical decisions. Why can a 50-cent aspirin do what a penny aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this book, the author, a behavioral economist cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. This book blends everyday experiences with a series of illuminating and often surprising experiments, that will change the understanding of human behaviour. And, by recognizing these patterns, the author shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
650		0	_aDecision making.
650		0	_aReasoning (Psychology)
650		0	_aEconomics _xPsychological aspects.
650		0	_aJudgment.
650		0	_aConsumer behavior.
994			_aC0 _bVF$
999			_c136124 _d136124