000			02587cam a2200481 a 4500
001			ocn659228757
003			OCoLC
005			20251028093358.0
008			101216s2011 nyuaf b 000 0 eng
010			_a 2010052581
035			_a(Sirsi) i9780061914188
040			_aDLC _beng _cDLC _dYDX _dBTCTA _dYDXCP _dUKM _dUPZ _dBKL _dIK2 _dBWX _dEEK _dCDX _dVP@ _dBDX _dOCLCF _dBEDGE _dP4I _dOCLCQ _dCHVBK _dOCLCQ _dVF$
015			_aGBB0A0747 _2bnb
016	7		_a015634073 _2Uk
019			_a639164413
020			_a9780061914188 _q(hbk.)
020			_a0061914185 _q(hbk.)
020			_a9780061914249 _q(pbk.)
020			_a006191424X _q(pbk.)
020			_a9780062090003
020			_a0062090003
035			_a(OCoLC)659228757 _z(OCoLC)639164413
050	0	0	_aHF 5415.5 _b.V396 2011
049			_aVF$A
100	1		_aVaynerchuk, Gary.
245	1	4	_aThe thank you economy / _cGary Vaynerchuk.
250			_a1st ed.
260			_aNew York : _bHarper Business, _c2011.
300			_axvi, 240 pages, [16] pages of plates : _bcolor illustrations ; _c22 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references.
520			_aGary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
505	0		_apt. I. Welcome to the thank you economy : How everything has changed, except human nature ; Erasing lines in the sand ; Why smart people dismiss social media, and why they shouldn't -- pt. II. How to win : From the top: instill the right culture ; The perfect date: traditional media meets social ; I'm on a horse: how Old Spice played ping-pong, then dropped the ball ; Intent: quality versus quantity ; Shock and awe -- pt. III. The thank you economy in action : Avaya: going where the people go ; AJ Bombers: communicating with the community ; Joie de Vivre hotels: caring about the big and little stuff ; Irena Vaksman, DDS: a small practice cuts its teeth on social media ; Hank Heyming: a brief example of well-executed culture and intent -- pt. IV. Sawdust : More thoughts on ... -- pt. V. How to win in the thank you economy, the quick version.
650		0	_aCustomer relations.
650		0	_aSocial media.
650		0	_aBranding (Marketing)
650		0	_aInternet marketing.
650		0	_aManagement.
994			_aC0 _bVF$
999			_c136045 _d136045