000 02371cam a2200325Ma 4500
001 ocn894270869
003 OCoLC
005 20251028093350.0
008 141017s2014 enk 000 0 eng d
035 _a(Sirsi) i9780241199473
040 _aUKMGB
_beng
_cUKMGB
_dOCLCO
_dCDX
_dOCLCF
_dNLGGC
_dNZPWA
_dYDXCP
_dVF$
015 _aGBB4B8780
_2bnb
016 7 _a016912174
_2Uk
020 _a9780241199473 (pbk.)
020 _a0241199476 (pbk.)
035 _a(OCoLC)894270869
050 4 _aHM 742 .K39 2014
049 _aVF$A
100 1 _aKawasaki, Guy,
_d1954-
_eauthor.
245 1 4 _aThe art of social media :
_bpower tips for power users /
_cGuy Kawasaki.
264 1 _aLondon :
_bPortfolio Penguin,
_c2014.
300 _a196 p. cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
520 _aFrom Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar. By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money. With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging. For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "Great Stuff, No Fluff."
650 0 _aSocial media.
994 _aC0
_bVF$
999 _c135653
_d135653