000			03295cam a2200409 i 4500
001			ocn893452573
003			OCoLC
005			20251028093345.0
008			141203s2015 ncua b 001 0 eng
010			_a 2014028952
035			_a(Sirsi) i9781469621012
040			_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dYDXCP _dBDX _dOCLCF _dVKC _dJAI _dNYP _dCDX _dCOO _dZCU _dLNT _dGYG _dVF$
020			_a9781469621012 (cloth : alk. paper)
020			_a1469621010 (cloth : alk. paper)
035			_a(OCoLC)893452573
042			_apcc
043			_an-us---
050	0	0	_aBR 517 _b.G57 2015
049			_aVF$A
100	1		_aGloege, Timothy E. W.
245	1	0	_aGuaranteed pure : _bthe Moody Bible Institute, business, and the making of modern evangelicalism / _cTimothy E.W. Gloege.
264		1	_aChapel Hill : _bUniversity of North Carolina Press, _c[2015]
300			_axv, 307 pages : _billustrations ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aChristian workers -- Christian work -- The problem of the masses -- Power for service -- The crisis of evangelical realism -- Christian consumers -- Religion on a business basis -- A consuming faith -- Pure religion -- The name you can trust.
520			_aAmerican evangelicalism has long walked hand in hand with modern consumer capitalism. Timothy Gloege shows us why, through an engaging story about God and big business at the Moody Bible Institute. Founded in Chicago by shoe-salesman-turned-revivalist Dwight Lyman Moody in 1889, the institute became a center of fundamentalism under the guidance of the innovative promoter and president of Quaker Oats. Henry Crowell, Gloege explores the framework for understanding humanity shared by these business and evangelical leaders, whose perspectives clearly differed from those underlying modern scientific theories. At the core of their "corporate evangelical" framework was a modern individualism understood primarily in terms of economic relations. Conservative evangelicalism and modern business grew symbiotically, transforming the ways that Americans worshipped, worked, and consumed. Gilded Age evangelicals initially understood themselves primarily as new "Christian workers" - employees of God guided by their divine contract, the Bible. But when these ideas were put to revolutionary ends by Populists, corporate evangelicals reimagined themselves as savvy religious consumers and reformulated their beliefs. Their consumer-oriented "orthodoxy" displaced traditional creeds and undermined denominational authority, forever altering the American religious landscape. Guaranteed pure of both liberal theology and Populist excesses, this was a new form of old-time religion not simply compatible with modern consumer capitalism but uniquely dependent on it. -- from dust jacket.
651		0	_aUnited States _xChurch history _y20th century.
650		0	_aEvangelicalism _zUnited States _xHistory _y20th century.
650		0	_aCapitalism _xReligious aspects _xChristianity _xHistory _y20th century.
650		0	_aCapitalism _zUnited States _xHistory _y20th century.
610	2	0	_aMoody Bible Institute.
994			_aC0 _bVF$
999			_c135402 _d135402