000 03390cam a2200457 i 4500
001 ocn848267201
003 OCoLC
005 20251028093342.0
008 130611s2014 vtua b 001 0 eng
010 _a 2013015410
035 _a(Sirsi) i9781409467557
040 _aDLC
_beng
_erda
_cDLC
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016 7 _a016316798
_2Uk
019 _a895365251
020 _a9781409467557
_q(hardcover : alk. paper)
020 _a1409467554
_q(hardcover : alk. paper)
020 _z9781409467564
_q(ebook)
020 _z9781409467571
_q(epub)
035 _a(OCoLC)848267201
_z(OCoLC)895365251
042 _apcc
050 0 0 _aHB 72
_b.R4515 2014
049 _aVF$A
245 0 0 _aReligions as brands :
_bnew perspectives on the marketization of religion and spirituality /
_cedited by Jean-Claude Usunier (Universit�e de Lausanne, Switzerland), J�org Stolz (Universit�e de Lausanne, Switzerland).
264 1 _aBurlington, VT :
_bAshgate,
_c2014.
300 _axix, 256 pages :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aAshgate AHRC/ESRC religion and society series
504 _aIncludes bibliographical references (pages 219-244) and index.
505 0 0 _gMachine generated contents note:
_gpt. I
_tINTRODUCTION --
_g1.
_tReligions as Brands: New Perspectives on the Marketization of Religion and Spirituality /
_rJean-Claude Usunier --
_g2.
_t"9591": The Global Commoditization of Religions through GATS, WTO, and Marketing Practices /
_rJean-Claude Usunier --
_gpt. II
_tMARKETING AND BRANDING RELIGION AND SPIRITUALITY --
_g3.
_tThe International Christian Fellowship (ICF): A Sociological Analysis of Religious Event Management /
_rOlivier Favre --
_g4.
_tBranding, Music, and Religion: Standardization and Adaptation in the Experience of the "Hillsong Sound" /
_rThomas Wagner --
_g5.
_tThe Marketing of Spiritual Services and the Role of the Religious Entrepreneur /
_rMarkus Hero --
_g6.
_tNon-fortuitous Limits to the Concept of Branding in the Popularizing of "Justly Balanced Islam" in France /
_rJason Dean.
505 0 0 _g7.
_tHealing by Islam: Adoption of a Prophetic Rite -- roqya -- by Salafists in France and Belgium /
_rHanifa Touag --
_gpt. III
_tRELIGIOUS AND SPIRITUAL CONSUMING --
_g8.
_tAdding Imaginative Value: Religion, Marketing, and the Commodification of Social Action /
_rJochen Hirschle --
_g9.
_tIs There Such a Thing as Religious Brand Loyalty? /
_rHaytham Siala --
_g10.
_tHow Religious Affiliation Grouping Influences Sustainable Consumer Behavior Findings /
_rElizabeth Stickel-Minton --
_gpt. IV
_tECONOMIC ANALYSES OF RELIGIOUS PHENOMENA --
_g11.
_tSources of Religious Pluralism: Revisiting the Relationship between Pluralism and Participation /
_rChristopher P. Scheitle --
_g12.
_tAuthority and Freedom: Economics and Secularization /
_rSteve Bruce --
_g13.
_tThe "Business Model" of the Temple of Jerusalem: Jewish Monotheism as a Unique Selling Proposition /
_rPhilippe Simonnot.
650 0 _aReligion
_xEconomic aspects.
650 0 _aBranding (Marketing)
650 0 _aConsumption (Economics)
700 1 _aUsunier, Jean-Claude,
_eeditor.
700 1 _aStolz, J�org,
_eeditor.
830 0 _aAshgate AHRC/ESRC religion and society series.
994 _aC0
_bVF$
999 _c135217
_d135217