000 02203cam a2200445 i 4500
001 ocn857402150
003 OCoLC
005 20251028093342.0
008 131107s2014 nyua b 001 0 eng
010 _a 2013041728
035 _a(Sirsi) i9780071823937
040 _aDLC
_beng
_erda
_cDLC
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015 _aGBB401208
_2bnb
016 7 _a016595983
_2Uk
019 _a903918517
_a904034940
020 _a9780071823937 (alk. paper)
020 _a007182393X (alk. paper)
020 _z9780071824002 (e-ISBN)
020 _z0071824006 (e-ISBN)
035 _a(OCoLC)857402150
_z(OCoLC)903918517
_z(OCoLC)904034940
042 _apcc
050 0 0 _aHF 5415.1265
_b.W365 2014
049 _aVF$A
100 1 _aWalter, Ekaterina.
245 1 4 _aThe power of visual storytelling :
_bhow to use visuals, videos, and social media to market your brand /
_cby Ekaterina Walter and Jessica Gioglio.
250 _a1 Edition.
264 1 _aNew York :
_bMcGraw-Hill,
_c[2014]
300 _ax, 221 pages :
_bcolor illustrations ;
_c23 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references (pages 201-211) and index.
505 0 0 _gForeword /
_rby Dan Roam --
_gIntroduction --
_tThe rise of visual storytelling --
_tTypes, tips, and tactics of visual marketing --
_tThe power of the platform : visual storytelling on social networks --
_tDeveloping a visual storytelling roadmap : from strategy to implementation --
_tReal-time marketing in a visual world.
520 _aFilled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.--[book cover]
650 0 _aViral marketing.
650 0 _aInternet marketing.
700 1 _aGioglio, Jessica.
994 _aC0
_bVF$
999 _c135200
_d135200