000			02149cam a2200409 i 4500
001			ocn868298684
003			OCoLC
005			20251028093340.0
008			140115s2015 maua b 001 0 eng
010			_a 2013051221
035			_a(Sirsi) i9780415844611
040			_aDLC _beng _erda _cDLC _dBTCTA _dYDXCP _dCDX _dCLE _dMNW _dMEAUC _dCHVBK _dNLGGC _dWAU _dVF$
019			_a868209639 _a892431521 _a897355024
020			_a9780415844611 (paperback)
020			_a0415844614 (paperback)
035			_a(OCoLC)868298684 _z(OCoLC)868209639 _z(OCoLC)892431521 _z(OCoLC)897355024
042			_apcc
050	0	0	_aHF 5415.1265 _b.F745 2015
049			_aVF$A
100	1		_aFrick, Tim.
245	1	0	_aReturn on engagement : _bcontent strategy and web design techniques for digital marketing / _cTim Frick and Kate Eyler-Werve.
250			_aSecond edition.
264		1	_aNew York : _bFocal Press, Taylor & Francis Group, _c2015.
300			_a257 pages : _bcolor illustrations; _c24 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
520			_a"Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties. "-- _cProvided by publisher.
504			_aIncludes bibliographical references and index.
505	0		_aDigital marketing strategy basics -- Content strategy -- SEO and content strategy -- Design strategy: an integrated approach -- Measurement strategy -- Writing for the web -- Producing web video -- Content and social networks -- Creating usable designs -- Climate Ride's pedal power.
650		0	_aInternet marketing.
650		0	_aSocial media _xMarketing.
650		0	_aStrategic planning.
700	1		_aEyler-Werve, Kate.
994			_aC0 _bVF$
999			_c135118 _d135118