000			03578cam a2200505 i 4500
001			ocn868276384
003			OCoLC
005			20251028093337.0
008			140505s2014 mau 000 0 eng
010			_a 2014016521
035			_a(Sirsi) i9780544191747
040			_aDLC _beng _erda _cDLC _dYDX _dYDXCP _dBTCTA _dBDX _dOCLCF _dITD _dINR _dDAC _dILC _dCDX _dOCLCO _dVF$
019			_a896833624 _a897419686
020			_a9780544191747 (hardback)
020			_a0544191749 (hardback)
020			_a0544230361 (electronic bk.)
020			_a9780544230361 (electronic bk.)
035			_a(OCoLC)868276384 _z(OCoLC)896833624 _z(OCoLC)897419686
042			_apcc
050	0	0	_aML 3830 _b.B33 2014
049			_aVF$A
100	1		_aBeckerman, Joel.
245	1	4	_aThe sonic boom : _bhow sound transforms the way we think, feel, and buy / _cJoel Beckerman ; with Tyler Gray.
264		1	_aBoston : _bHoughton Mifflin Harcourt, _c2014.
300			_axx, 188 pages ; _c24 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade -- or annoy From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to use sound as a rich storytelling strategy. You don't need to be a musician or a composer to harness the power of sound. Joel Beckerman explains how companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they're perceived by their audiences, and gain a competitive advantage. The key to these sonic strategies involves creating "boom moments" -- transcendent instants when sound connects with a listener's emotional core. The Sonic Boom draws surprising insights from real world examples: the way Disney parks score every second of their guests' experience; how Chili's restaurants uses lessons from evolutionary psychology to sell tons of sizzling fajitas, how the sound of a special edition Mustang's engine is designed to make drivers feel like action-movie heroes. Sure to appeal to fans of Made to Stick and This Is Your Brain on Music, The Sonic Boom offers readers a powerful new vocabulary for sharing impactful messages with sound"-- _cProvided by publisher.
505	0		_aIntroduction -- Night-vision goggles for your ears -- The boom moment -- Sonic landscapes -- The principles of sonic branding -- Rethinking possibilities -- Amplifying messages -- Scoring the experience -- Creating boom moments every day -- Hearing around corners.
650		0	_aMusic _xPsychological aspects.
650		0	_aMarketing _xPsychological aspects.
650		0	_aMusic in advertising.
650		0	_aSound _xPsychological aspects.
650		7	_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh
650		7	_aMUSIC / Business Aspects. _2bisacsh
650		7	_aSOCIAL SCIENCE / General. _2bisacsh
650		7	_aMarketing _xPsychological aspects. _2fast _0(OCoLC)fst01010241
650		7	_aMusic in advertising. _2fast _0(OCoLC)fst01030542
650		7	_aMusic _xPsychological aspects. _2fast _0(OCoLC)fst01030418
650		7	_aSound _xPsychological aspects. _2fast _0(OCoLC)fst01126956
994			_aC0 _bVF$
999			_c134943 _d134943